The Power of Sound
Hear how Porsche and Bose worked together to develop the sound system for the all-new Taycan.
Check out the conversation during CES 2020 with Autoline's John McElroy and Mike DePetro, Product Manager, Porsche Cars N.A. and John Pelliccio, Product Communications, Bose Automotive Systems.
Don’t you just hate all the beeps and warnings you get from the safety systems in your car? Some people just turn them off, which defeats the purpose of having these safety systems in the first place. Bose has a solution: Aware Signal Steering.
By Chris Force, Sixtysix magazine
Below are partial excerpts. Click on the "Read Full Article" link for more.
We had to know: Just what is it like living, working, and collaborating in Berlin? We had one week—how could we begin to understand the entire creative community in such a short time? There was a lot of ground to cover and, never ones to shy away from a challenge or a thrill, we wanted to take our exploration to the next level. It turns out, when you ask the world for a stylish German thrill, you get one thing back—a Lizard Green Porsche 911 equipped with a premium Bose surround sound system. Subtle it’s not, but an adrenaline rush it is. Our travel would now be powered by 555 watts of fully active sound and 379 horses under the hood. We packed our bags, and our driving shoes, and headed to Berlin.
“For every car or truck we tailor the system to the mission of the vehicle. A high-performance sports car like the Porsche 911 needs a high-performance audio system, both to attend to the mission for the end consumer who is seeking performance and to handle delivering high-quality audio during a noisy, spirited drive,” says Tobe Barksdale, chief audio engineer for Bose Automotive, who has been at the company for 34 years. It’s one of the first things you notice about the Bose surround sound system; even outside of Berlin on the speed limitless Autobahn, the music was not just clear and powerful but seemed perfectly in balance with the Porsche, a mix of raw power and refined handling. “Our goal is to be consistent with the feeling of the vehicle,” Tobe says.
Bose Automotive is excited to have once again supported Northeastern University and Olin College students in designing, building, and racing vehicles as part of the SAE Collegiate Design Series. We’re even more excited that as a “thank you,” they let Bose employees drive them! The students recently brought their Baja and Electric Formula cars to our Framingham, MA campus to show off what they’re made of.
INFINITI MOTOR COMPANY LIMITED, Hong Kong - For 30 years, INFINITI has worked in close collaboration with Bose. Even before the first INFINITI, the Q45, to the brand's present-day model range, this enduring partnership has provided customers with a superior audio experience.
Product Learnings From a 30-Plus Year Bose Engineer
Bose is taking a fresh, new perspective on innovation by looking beyond tangible products and addressing the broader consumer experience.
The future is here. The new Bose Noise Cancelling Headphones 700, featuring 11 levels of our world-renowned noise cancellation, your choice of voice assistant, and an unrivaled four-microphone system that makes your voice sound crystal clear even in noisy environments. Learn more.
Bose was recently recognized with a Supplier of the Year award from General Motors during a ceremony in Warren, Michigan. This is the sixth time Bose has received this award.
Pictured left to right: Mo Wazir, GM Executive Director Infotainment; Jeff Morrison, GM Executive Director Purchasing; Michael Edmunds, Bose ASD Vice President; Ken Johnson, Bose Global Customer Director; Gary Bandurski, GM Executive Director Electrical
Read what AutoTrader.ca says about the Bose system in the all-new Mazda3 with Bose BassMatch technology.
"The best (systems) are so immersive, your next automobile decision might come down to how well the car stereo rocks your favorite Alabama Shakes song." John Pelliccio, head of product communications at Bose, quoted in The New York Times.