THE SOUND OF THE FUTURE
Discover the Road Ahead
Bose is researching and developing new concepts and experiences that can shape the future of in-cabin listening.
Experience-Driven
Consumer experiences are at the heart of everything we do. We’re all about providing holistic experiences that support things people want today and in the future. And we’re looking at these experiences through the lens of domains: Enjoy my ride, Personalise my experience, Connect with others, Maximise my time, Get where I’m going, and Enhance my safety & well-being. These experiences provide a powerful lens for Bose to imagine and explore solutions that delight the consumer and enhance the drive.
"We’re in a time where vehicles are evolving beyond simple transportation. The consumer is looking for a smart driving space serving any purpose – work, entertainment, relaxation, recreation.” - Peter Kosak, Vice President, Bose Automotive
Enjoy my ride
Immerse yourself in your music and entertainment without the disruption of outside noise.
Personalise my experience
Tune into your own personal sound experience with customised listening for every seat.
Connect with others
Enjoy crystal clear conversations and seamless connectivity where nothing is lost along the way.
Maximise my time
Get the most out of your time in the vehicle with technology that enhances in-cabin productivity.
Get where I’m going
Cut out the distractions to arrive at your destination safely, efficiently and hassle-free.
Enhance my safety & well-being
Feel at ease in a vehicle designed to keep you safe, calm and aware of your environment.
Technology Categories
Focusing on the consumer experience inspires continuous research and innovation in music – and beyond. Our future technologies span three categories: In-Cabin Experiences, Active Sound Management, and of course, Music.
In-Cabin Experiences
We’re continuing to expand what’s possible inside the vehicle – making existing experiences better and creating new ones.
Active Sound Management
We’ve taken our innovations and experience in noise cancellation and brought them to the road.
Music
Reproducing immersive and lifelike music is – and always will be – at the very heart of what we do.